But it looks good on your bookshelf or coffee table. Fly fishing by j r hartley becomes best seller blogger. Aug 18, 2006 im looking for a book called fly fishing by jr heartley. A few years ago one of the most popular television commercials broadcast in the uk showed an old gentleman scouring his local bookshops in search of an outofprint book. A writer named michael russell not known to me got a flyfishing author, peter lapsley who was known to me, i met him a couple of times, a real james bondean behindthescenes british exmilitary man his remarkable, flinty eyes, back in the 1970searly 80swhen i met him had almost certainly seen things nobody. It has been nearly three decades since the fictional author j r hartley first enchanted the nation with his televised search for a copy of his own book, fly fishing. The yellow pages will no longer be published on paper from next year onwards, more than. Hartley again but update him with a steampunk vibe and some bionic implants. The voiceover booms soothingly good old yellow pages. Jr hartleys quest for a copy of fly fishing was so convincing that many viewers believed he was a real person. Hi there, yes a book called fly fishing by jr hartley does existnow. Hartley made famous in the yellow pages adverts of the 1980s. Fly fishing by jr hartley the traditional fishermans forum. The payoff came when he tracked down a copy, asking for it to be reserved and revealed that he was the author.
How jr hartley helped yellow pages shift perceptions. Glasgow angling centre unit 1 the point retail park, 29 saracen street, glasgow, g22 5ht tel. Yellow pages fly fishing by j r hartley tv advert music. Putting aside the hype from the yellow pages adverts this is a good read made up of short stories with fly fishing as a background. Impress your friends that you own a copy of this sought after publication. Ive checked the golden pages but, sadly, to no avail. A very good book without inscriptions, in a very good. We have new and used copies available, in 1 editions starting at. Yell casts jr hartley ad into digital era media the guardian. Childrens author mackenzie keeble, from meir, became embroiled in a council row over posters promoting his books and family reading. But add in the heartwarming charm of jr hartley and its not only one of the most memorable ads of the 1980s, its also peoples favourite, according to a marketing week and yougov omnibus poll. Jr hartley fly fishing first uk edition 1991 john atkinson books. We discovered mr hartley, played by actor norman lumsden, making his way around various second hand bookshops, seeking a copy of an out of print book called. In his yellow pages ad, lumsden was seen calling bookshops in pursuit of a book on fly fishing by jr hartley.
The reason i keep it is partly so i can say to those smart alecs look there it is. An iconic yellow pages fly fishing advertisement has been remade with the main character jr hartley replaced by a dj hunting for a dance track. It was published by stanley paul in 1991 and was intended to capitalise on the popularity of the j. Almost 30 years after lovable gent jr hartley and his hunt for a book about fly fishing captured the hearts of the nation, the yellow pages publisher is to give the famous tv ad a. Fly fishing by jr hartley published 1946, eros press, berwick street, w1 for diana it was a crisp september morning, worthy of the name autumnal even though the sun did its best to warm the ground below the oranges and browns of the trees in my somewhat overgrown garden. Michael russell, publisher who wrote a bestselling spoof book on fly fishing by the yellow pages jr hartley obituary the book was inspired by a television ad featuring a. The ad was so successful that it spawned a spinoff book of the same fly fishing title by a fictional character called jr hartley. Hartley, is a fishing book by british angling author michael russell under the. The payoff came when he tracked down a copy, asked for it to be reserved and revealed. It also brought a smile to my face seeing fly fishing by j. Jun 12, 2018 an outofprint book on fly fishing may not seem like the most likely candidate for an ad that people will continue to talk about 35 years later. Fly fishing by j r hartley becomes best seller the man never existed except in the minds of an ad man, and the book was never written. Jan 01, 1991 like joe t my copy of this book is simply called fly fishing by j r hartley, perhaps they changed the title later on because this copy certainly goes back to the early 90s which is when i first read it.
This is a one prim novelty object, you cant actually read this book or learn anything about fly fishing from it. In fact just before i opened the shop, nearly six years ago now, fly fishing by jr hartley was the only book sitting in the window. Jan 23, 2009 fly fishing by jr hartley there used to be a pub near where i live called the old english gentleman, and that title fitted jr hartley, star of a 1983 yellow pages telly ad, to perfection. Sep 01, 2017 the local business directory that helped jr hartley find his book on fly fishing is set to go out of print. Hartley is a collection of fishing themed anecdotes and stories by michael russell, cheekily using the pseudonym of the muchloved character j.
This, of course, is the book that anyone who lived in the uk in the 1980s would remember from the now classic yellow pages tv advert which featured an man traipsing around londons used book shops looking for an old book, only finding success with the. But it was jr hartley, the ageing fictional author of fly fishing who appeared in the yellow pages tv campaign after 1983, with whom he became most strongly associated. Fly fishing by j r hartley classic yellow pages tv advert youtube. Looking back on a lifetime of great fishing, the british angler shares h. Fly fishing by jr hartley there used to be a pub near where i live called the old english gentleman, and that title fitted jr hartley, star of a 1983 yellow pages telly ad, to perfection. The man, the memorieseven the book dont really exist. This is the book my non fishing friends read and admire. Read all these works, and you will shorten the fly fishing enlightenment curve by 2030. J r hartley probably the best yellow pages advert ever.
Yellow pages to stop printing directory after 51year run. I happily awarded this book 5 stars for one reason and one reason only. J r hartley remix taps a new generation the independent. Michael russell, publisher who wrote a bestselling spoof book.
A man wrote a book and decided to use this name as his pen name as it had become so popular. It was all part of a clever yellow pages campaign more than 30 years ago, but the campaign was so memorable that a real book of fake fly fishing memories was published eight year later, and it became a. Inspire a love of reading with prime book box for kids discover delightful childrens books with prime book box, a subscription that delivers new books every 1. Like joe t my copy of this book is simply called fly fishing by j r hartley, perhaps they changed the title later on because this copy certainly goes back to the early 90s which is when i first read it. Hartley is a fictional character in a popular advertisement promoting the british yellow. This is the book my nonfishing friends read and admire. Jun 26, 2015 8 results for fly fishing by jr hartley.
An outofprint book on fly fishing may not seem like the most likely candidate for an ad that people will continue to talk about 35 years later. In the yellow pages tv advert, first shown in 1983, he was seen phoning secondhand bookshops in pursuit of a copy of fly fishing by j. Hartley is a collection of fishingthemed anecdotes and stories by michael russell, cheekily using the pseudonym of the muchloved character j. Discover delightful childrens books with prime book box, a subscription that delivers new books every 1, 2, or 3 months new customers receive 15% off your. Author michael russell wrote and published fly fishing. Fly fishing is an excellent meditative tool, psychologists call it effortless attention your brain is sufficiently occupied it cant worry about work but not so occupied as to be emitting steam. Hartley casts againmore memories of angling days 1992 and golfing by j. Feb 05, 2011 almost 30 years after lovable gent jr hartley and his hunt for a book about fly fishing captured the hearts of the nation, the yellow pages publisher is to give the famous tv ad a digitalera. The local business directory that helped jr hartley find his book on fly fishing is set to go out of print.
Nov 30, 2001 but it was jr hartley, the ageing fictional author of fly fishing who appeared in the yellow pages tv campaign after 1983, with whom he became most strongly associated. Hartley, is a fishing book by british angling author michael russell under the pseudonym of j. Jun 21, 2009 hi there, yes a book called fly fishing by jr hartley does existnow. Memories of angling days, also published as fly fishing by j. J r hartley probably the best yellow pages advert ever 321 likes.
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